POP Cardboard Display purpose
A cardboard display is a common form of point-of-sale (POP) advertising, primarily used for product display and promotion in retail settings. Its primary uses include:
Highlighting products
- Drawing customers' attention through three-dimensional design, enhancing product visibility on the shelf
- Can be enhanced with lighting or special styling to enhance visual impact
Communicating promotional information
- Clearly displaying key promotional information such as discounts and event rules
- Quickly conveying product selling points through a combination of graphics and text
Optimizing sales environments
- Removing the monotony of traditional shelf displays and creating an immersive shopping experience
- Enabling store associates to more intuitively introduce and demonstrate products
Building brand image
- A unified design style strengthens brand recognition
- Eco-friendly paper materials meet the sustainability concerns of modern consumers
Typically made of lightweight materials such as corrugated cardboard, these displays are cost-effective and portable, making them suitable for short-term promotions or seasonal product launches.
