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POP Cardboard Display purpose

2025-07-31

A cardboard display is a common form of point-of-sale (POP) advertising, primarily used for product display and promotion in retail settings. Its primary uses include:

Highlighting products

Drawing customers' attention through three-dimensional design, enhancing product visibility on the shelf
Can be enhanced with lighting or special styling to enhance visual impact

Communicating promotional information

Clearly displaying key promotional information such as discounts and event rules
Quickly conveying product selling points through a combination of graphics and text

Optimizing sales environments

Removing the monotony of traditional shelf displays and creating an immersive shopping experience
Enabling store associates to more intuitively introduce and demonstrate products

Building brand image

A unified design style strengthens brand recognition
Eco-friendly paper materials meet the sustainability concerns of modern consumers

Typically made of lightweight materials such as corrugated cardboard, these displays are cost-effective and portable, making them suitable for short-term promotions or seasonal product launches.

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