As a core platform for point-of-sale (POP) advertising, POP cardboard displays primarily serve the following functions:
1. Instant Promotion
Stimulate Impulse Purchases
Using three-dimensional design and eye-catching pricing, they directly trigger consumers' purchasing decisions, making them particularly suitable for new product promotions and limited-time sales.
Example: US research shows that scientific applications can increase single-product sales by 50%-300%
Efficient Information Communication
Using a combination of graphics and text to quickly display product selling points and discount information, they complement the store staff's lack of explanation.
2. Optimize the End-User Experience
Create a Spatial Atmosphere
Use vibrant colors and creative designs (such as holiday-themed designs) to energize the store and create an immersive shopping environment.
Dynamic Display Upgrade
Address the homogeneity of traditional shelving by flexibly adjusting product display angles through movable structures.
3. Extend Brand Value
Strengthen Brand Image
Using a unified VI design (corporate logo, standard colors, etc.) enhances brand recognition while simultaneously conveying an environmentally friendly approach.
Silent Salesperson
Continuously deliver product information during unattended shopping hours, reducing labor costs.
IV. Environmental and Cost Advantages
Using recyclable materials such as corrugated paper, it balances load-bearing capacity (up to 120 kg) with environmental friendliness.
The lightweight design reduces logistics costs by over 60% and supports reuse.
(Note: Specific design needs to be integrated with the AIDA model of consumer psychology - Attention, Interest, Desire, Action)
Your message must be between 20-3,000 characters!
