This Soffi counter display is a four sided countertop tray with a raised printed header, built to put a single brand family directly in front of the shopper at the checkout zone. The tray measures 35 x 35 cm with a 20 cm body and adds a further 20 cm of header height, giving a total standing height of 40 cm that sits comfortably below eye level on a counter or till point without blocking the cashier view. White E flute board with a 350gsm CCNB liner keeps the walls straight and the header rigid, so the display holds its shape through weeks of daily handling.

The open tray design lets shoppers reach in and pick product without staff assistance, which is exactly the behaviour that drives impulse purchase at the till. Four colour offset printing carries brand graphics across the tray walls and header, and a glossy lamination protects the print from fingerprints, product residue and cleaning wipes. Fifty displays pack flat into one export carton, keeping freight and warehousing cost low for promotional rollouts that run across hundreds of stores at once. Board, liner, adhesive and ink all meet European environmental requirements, and the ink is a soy based plant ink free of mineral oil.

• Four sided open tray: a 35 x 35 cm open top gives shoppers direct access from every side, so product is picked up rather than asked for, which lifts impulse conversion at the counter.
• 20 cm printed header: a dedicated header panel carries brand logo, product claim and campaign message at standing eye level, replacing a separate sign holder or wobblers.
• White E flute with 350gsm CCNB: the fine E flute gives sharp creases and a flat panel for high definition print, and the coated liner keeps the surface bright and dimensionally stable.
• Four colour offset printing: 4C process printing reproduces brand colours and product photography accurately across tray walls and header, with unprinted reverse panels available for economy runs.
• Glossy lamination: a clear gloss film resists scuffing, moisture and cleaning agents, keeping the display presentable through a full promotional cycle in a busy store.
• Flat-pack, 50 units per carton: displays ship as flat blanks, cutting inbound freight volume and back room storage space compared with assembled units, and assembling takes minutes without tools.
• Soy based plant ink, mineral oil free: printing lowers volatile organic compounds and keeps the board clean for paper recycling streams, which matters for retailers auditing point of sale material.
• European environmental compliance: all materials are specified to meet European environmental requirements, supporting brand owners who must document packaging compliance to retail buyers.

The format works wherever a compact, high density product needs a counter presence. It is widely used for lip balm, hand cream, sheet masks, nail colour and travel size skincare, where small units need to be grouped by shade or scent; for candy, gum, mints and impulse snacks near the till; for phone accessories, earbuds, cables and memory cards at electronics counters; and for seasonal items such as gift tags, stickers, keychains and small plush charms. Because the tray is open on all four sides and 35 cm square, several facing directions can be merchandised at once, so a retailer can spread a colour range or a size run around the display rather than stacking it in a single front facing column.

The 20 cm header also makes the unit useful beyond pure product holding. Brands use the header for a campaign message, a QR code to a landing page, an on pack promotion or a retail partner co-branding panel, which turns a simple tray into a small media space at the point of decision. For travel retail and pop up stores, the display ships flat in a suitcase sized bundle and assembles on site in a few minutes, making it practical for roadshows, trade fairs and temporary promotional corners.

Artwork can be supplied in PDF, AI, PSD or CDR format with die lines on a separate layer, or our design team can build the layout from your brand assets. Structure, tray depth and header height can be reworked for a taller bottle or a wider product range, and the printing can move from 4C process to spot colours or Pantone matching where brand guidelines require exact colour. A white sample is produced first to confirm dimensions and board strength, followed by a colour sample for approval before mass production, so the approved display matches the production run.

Displays are packed flat, 50 units per export carton, with moisture resistant wrapping and edge protection for sea freight. Each batch is inspected for board burst strength, print registration, lamination adhesion, crease quality and lock integrity before dispatch, and assembly instructions are supplied in diagram form with every shipment. A pre-filling service is available: your product can be delivered to our facility, inserted into the tray, protected and packed so the display reaches the store ready to place on the counter. Bulk delivery is typically twelve to fifteen days after artwork approval.